Best Time to Post on LinkedIn for Visibility and Engagement

On LinkedIn, being timely matters more than going viral. Unlike other social networks, the key to success on this professional platform is precisely that: being professional, with relevant and valuable content for your audience. It’s the perfect place to position yourself as a thought leader in your industry through an effective B2B strategy that gives you access to a highly targeted and specialized audience.

But simply sharing corporate updates isn’t enough to stand out from the noise. Knowing the ideal time to post on LinkedIn helps you boost visibility, increase engagement, and strengthen connections with clients, users, employees, prospects… or all of them at once. With over 1 billion members in 200 countries and regions, businesses have access to a massive audience and internal advocates who can help amplify their message.

By strategically planning your content and applying a strong LinkedIn marketing strategy, you can position your brand as a sector leader and generate valuable connection opportunities. This guide explores the best time to post on LinkedIn for maximum visibility, based on the most recent data from 2025. You’ll learn the optimal posting windows, how user behavior shifts by day of the week, and practical tips to help your posts stand out in a crowded feed.

How LinkedIn Engagement Patterns Work

Understanding how engagement works on LinkedIn is key to mastering timing. Unlike Instagram or TikTok, LinkedIn users are mostly professionals logging in with purpose, often during work breaks or focused content windows.

What Influences Engagement on LinkedIn?

• Professional routines: Most users engage during business hours—typically between 8 AM and 5 PM.
• Weekday activity: Tuesday through Thursday are consistently the highest-performing days for reach and interaction.
• Content type:
  • Text posts and image carousels get more impressions in the mornings.
  • Videos tend to perform better around lunch or early afternoon.
  • Long-form articles see higher engagement when published midweek.

Recency and Relevance in the Feed

LinkedIn’s algorithm favors:

• Fresh posts (recency)
• Content tailored to user behavior and professional interests (relevance)
• Posts with early interaction (likes, comments, shares)

Why Timing Strategies Aren’t One-Size-Fits-All

While data points to certain time blocks, your audience’s industry, role, and region may influence engagement. For example:

• A tech recruiter’s audience may be active earlier than a marketing agency’s.
• Global brands must consider time zones.

That’s why you’ll find both recommended global averages and customization tips in each section below.

The Best Times to Post on LinkedIn: Day-by-Day Breakdown

Best Time to Post on LinkedIn on Monday

Monday engagement can be mixed. While some professionals are focused on planning, many still check LinkedIn to start the week strong.

Recommended Time	Why It Works
8:00 AM – 9:00 AM	Early risers check updates before diving into work
12:00 PM – 1:00 PM	Midday break scrolling
5:00 PM – 6:00 PM	Post-meeting catch-up, lower inbox pressure

Pro Tips for Monday Posting

• Share motivational quotes or goal-oriented content early.
• Post thought leadership articles or case studies around noon.
• Use polls or single-line questions to generate quick reactions.

Best Time to Post on LinkedIn on Tuesday

Tuesday is one of the best-performing days for engagement on LinkedIn. Users are fully back into work mode and actively seeking relevant content.

Recommended Time	Why It Works
9:00 AM – 10:30 AM	Morning peak for professional updates
12:00 PM – 1:00 PM	High lunch-hour activity
3:00 PM – 4:00 PM	Quick scroll before wrapping up key tasks

Pro Tips for Tuesday Posting

• Schedule your most strategic or promotional content between 9 and 10 AM.
• Ask for feedback or engagement in your caption (e.g., “Agree or disagree?”).
• Tag relevant profiles or companies to increase visibility.

Best Time to Post on LinkedIn on Wednesday

Midweek is prime time on LinkedIn. Users tend to be productive and responsive to content that adds immediate value.

Recommended Time	Why It Works
8:00 AM – 10:00 AM	High early engagement from decision-makers
12:00 PM – 1:30 PM	Consistent lunch break visibility
4:00 PM – 5:00 PM	Last scroll before end-of-day wrap-up

Pro Tips for Wednesday Posting

• Publish tactical how-to posts or infographics before noon.
• Use carousel posts or stats to increase saves and shares.
• End the day with a reflective post or a week-in-progress update.

Best Time to Post on LinkedIn on Thursday

Thursdays are great for storytelling, insights, and promoting webinars or events scheduled for the next week.

Recommended Time	Why It Works
9:00 AM – 10:30 AM	Strong interaction window, especially for B2B niches
1:00 PM – 2:00 PM	Great time for insights, guides, or product spotlights
4:30 PM – 5:30 PM	High interaction from late-afternoon users

Pro Tips for Thursday Posting

• Share LinkedIn Articles or longer-form content around midday.
• Use video testimonials or clips from industry events.
• Drive newsletter signups or lead magnets with a CTA before 6 PM.

Best Time to Post on LinkedIn on Friday

Fridays see lighter engagement but still offer windows for visibility, especially for informal, culture-driven content.

Recommended Time	Why It Works
8:00 AM – 9:30 AM	Quick scroll before meetings start
11:30 AM – 12:30 PM	Pre-lunch engagement window
2:00 PM – 3:00 PM	Last chance to publish before the weekend drop-off

Pro Tips for Friday Posting

• Share “behind the scenes” or team culture content early.
• Publish appreciation or client shoutouts to humanize your brand.
• Avoid long-form posts—keep it concise and friendly.

Best Time to Post on LinkedIn on Saturday

Saturdays show significantly lower engagement, but early hours may still yield results, especially in global or B2C segments.

Recommended Time	Why It Works
9:00 AM – 10:00 AM	Some users catch up on industry updates
11:00 AM – 12:00 PM	Low competition; longer feed lifespan

Pro Tips for Saturday Posting

• Post evergreen content like blog recaps or guides.
• Use casual, human tone; avoid salesy language.
• Repurpose top content from the week in a fresh format.

Best Time to Post on LinkedIn on Sunday

Sunday is typically the quietest day on LinkedIn, but it’s useful for soft planning or scheduling content ahead.

Recommended Time	Why It Works
8:00 AM – 9:00 AM	Early birds setting up for the week
5:00 PM – 6:00 PM	Some users prep their content calendar

Pro Tips for Sunday Posting

• Share checklists, templates, or goal-setting prompts.
• Post visually engaging summaries (e.g., “Week Ahead: 3 Things to Watch”).
• Use storytelling or reflection to connect with early planners.

Best Time to Post on LinkedIn Today

If you’re wondering what the best time to post on LinkedIn today is, real-time insights can help.

Tools to Use:

• LinkedIn Analytics: Navigate to “Analytics” → “Updates” to see performance by day and hour.
• Shield App: Offers post-level performance tracking and personalized timing recommendations.
• Story activity: If your Stories get fast replies or views at a specific time, use that slot for posts.

Quick tip: Test between 8–10 AM and 12–1 PM if you’re unsure. These are consistently high-engagement periods.

Best Time to Post on LinkedIn for Likes, Comments & Shares

Not all engagement types peak at the same time. If your goal is to increase likes, comments, or shares, consider these windows:

Goal	Best Time Slot	Why It Works
Likes	9:00 AM – 10:30 AM	Visibility + scrolling energy after checking emails
Comments	12:00 PM – 1:00 PM	Lunch break = more time for thoughtful interaction
Shares	4:00 PM – 5:00 PM	People share before wrapping up their day

Tailor your post format and CTA to each intent. For example, use “Tag someone” or “What’s your take?” for comments.

The Worst Times to Post on LinkedIn (And Why)

Avoiding the wrong time is as important as choosing the right one.

Times to Avoid:

• Late nights (8 PM – 6 AM): Users are inactive; low feed priority.
• Weekends afternoon: Limited activity and more personal-time browsing.
• Holidays: Unless relevant, most content gets ignored.

Posts shared during off-hours tend to receive lower dwell time and slower initial engagement, signals LinkedIn uses to down-rank content.

Factors That Affect Your Best Posting Time

There’s no universal perfect time. These variables can shift your performance window:

• Audience location: Is your network primarily in North America? Adjust for EST or PST.
• Industry type: Tech or finance audiences engage earlier; creatives often later.
• Time zone overlap: If you’re targeting Europe and LATAM, aim for late morning UTC.
• Content format: Reels (video) might work better at lunch, while carousels shine in the morning.

Always align timing with your unique audience behavior, not general trends.

How to Find Your Personal Best Time to Post

Here’s a simple process to uncover the best LinkedIn post timing for your brand:

Step-by-Step:

1. Use LinkedIn Analytics: Filter by day and hour to spot peak engagement.
2. A/B test: Post similar content at different times over two weeks.
3. Track results: Log likes, comments, reach, and clicks in a spreadsheet.

Bonus: Use the Shield App to simplify tracking and automate reporting.

Pro Tips to Boost LinkedIn Engagement Beyond Timing

• Start with a hook: The first two lines matter. Use curiosity, questions, or bold statements.
• Engage early: Reply to the first few comments within 30 minutes to build momentum.
• Keep users on LinkedIn: Native posts perform better than those with external links.
• Repurpose what works: Turn top-performing posts into carousels, quotes, or short videos.

Timing gets you seen, but content keeps you remembered.

How LinkedIn Algorithm in 2025 Affects Timing

LinkedIn’s 2025 algorithm prioritizes three factors:

• Recency: Newer posts rank higher, especially with early engagement.
• Relevance: Content that aligns with user behavior (keywords, interests) gets surfaced.
• Relationships: People who’ve engaged with you before are more likely to see your posts.

Posting when your audience is active increases the chance of quick interaction, boosting both recency and relationship signals.

Seasonal & Event-Based Timing Strategies

Engagement fluctuates throughout the year. Adjust your timing during:

• Q4: Post earlier in the day; competition spikes.
• Industry events: Share insights before/during peak coverage hours.
• Hiring cycles: January, September, and midyear transitions offer visibility for job-related content.

Example: During New Year’s week, post reflective or goal-driven content between 9–11 AM Tuesday–Thursday for best results.

Conclusion

The best time to post on LinkedIn is a data-informed strategy. While Tuesday to Thursday between 9 AM and 11 AM are consistently strong performers, your audience may behave differently.

• Use analytics to personalize.
• Test different time slots weekly.
• Match your timing to your content type and goal.

Start optimizing your posting schedule today and track the difference in likes, reach, and professional impact.

Frequently Asked Questions (FAQ)