Did you know that the online gambling industry isn’t just a billion-dollar industry but also one of the best opportunities to earn passive income? Gambling affiliate programs are transforming digital marketing, allowing content creators, marketers, and entrepreneurs to earn commissions by promoting online casinos, sportsbooks, and poker platforms.
With a global industry projected to surpass $150 billion by 2027, this niche offers attractive commissions, flexible models, and a market that just keeps growing. The best part? You don’t need to be a betting expert to take advantage, just quality traffic and a solid strategy.
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In this guide, you’ll discover what gambling affiliate programs are, the best ones for 2025, their benefits, and how to start earning today. Get ready to dive into a competitive yet incredibly rewarding industry.
A gambling affiliate program is a marketing model where affiliates promote online gambling platforms—such as casinos, poker rooms, and sports betting sites—in exchange for a commission. Affiliates earn by driving traffic, registrations, or deposits through unique tracking links.
Most programs offer advanced tracking systems, promotional resources, and flexible payout models, making them attractive to marketers who want to tap into the booming online gambling market. With a vast audience of players worldwide, online gambling affiliate marketing has become one of the top-performing niches for affiliates.
If you’re new to this space, check out this article to learn how to start affiliate marketing for mobile games for insights into promoting apps and games — a great foundation for iGaming.
Gambling affiliate programs typically operate under the following commission models:
To better understand different payment models, explore our article on recurring affiliate programs, which explains how to build long-term income streams across niches.
Joining a gambling affiliate program is one of the most lucrative opportunities in affiliate marketing today. Here’s why this niche stands out:
To explore other profitable industries, check out our round-up of high-ticket affiliate programs that deliver excellent returns for skilled marketers.
Not all gambling affiliate programs are created equal, so choosing the right partner is critical for long-term success. Consider these factors before joining:
Here are 25 top-rated gambling affiliate programs, offering high commissions, flexible payment terms, and global reach. Each program stands out for performance-driven marketers in the iGaming niche.
| Affiliate Name | Commission per Sale / RevShare | Payment Process |
| 1win Partners | Up to 40% RevShare | Bank Transfer, Crypto |
| 888 Affiliate Program | 25–40% RevShare | Bank Transfer, Skrill |
| Bet365 Affiliates | 25–50% RevShare | Bank Transfer, Skrill |
| Betway Partners | Up to 40% RevShare | Bank Transfer, E-wallets |
| 1xBet Partners | Up to 40% RevShare (also CPA/Hybrid) | Weekly Payments, Crypto |
| 5K Betting System Affiliates | Up to 50% RevShare or CPA | Bank Transfer |
| Betfair Affiliate Program | Up to 50% RevShare | Bank Transfer, E-wallets |
| K8 Partners | Up to 50% RevShare | Bank Transfer |
| LVBet Partners | Up to 40% RevShare, CPA/Hybrid | Bank Transfer, E-wallets |
| Rootz Affiliates | 25–40% RevShare | Bank Transfer, Crypto |
| BitStarz Affiliates | Up to 40% RevShare | Crypto, Bank Transfer |
| FavBet Affiliates | 25–35% RevShare | Bank Transfer, E-wallets |
| Harrys Partners | Up to 50% RevShare | Bank Transfer |
| Aff.Republic (multiple brands) | Varies (RevShare) | Bank Transfer, WebMoney |
| Aff.House (VipSlotClub) | Up to 40% RevShare | Bank Transfer |
| Casino Portugal Affiliates | 40% RevShare | Bank Transfer |
| All British Affiliates | RevShare (approx. 30–40%) | Bank Transfer |
| AffArea Affiliates | RevShare, CPA levels | Bank Transfer, E-wallets |
| 79 Affiliates | From 30% RevShare | Bank Transfer |
| EveryMatrix Affiliate Platform | Up to ~35–40% RevShare | Bank Transfer |
| CPARoll (gambling offers) | CPA offers across 400+ GEOs | Bank Transfer, E-wallets |
| PokerStars Partners | Up to 50% RevShare | Bank Transfer, Crypto |
| BetWinner Affiliates | Up to 40% RevShare | Bank Transfer, E-wallets |
| Pin-Up Affiliates | Up to 50% RevShare | Bank Transfer, Crypto |
| Betmaster Affiliates | Varies (RevShare/CPA) | Bank Transfer, E-wallets |
Looking for the best gambling affiliate programs to monetize your traffic in 2025? These top-rated programs offer high commissions, recurring revenue models, and advanced tracking tools, making them ideal for affiliates in casino, betting, and iGaming niches.
1win Partners is a leading gambling affiliate program offering premium commissions for promoting its online casino and sportsbook brands. Known for competitive RevShare rates of up to 40%, this program also supports CPA and hybrid deals. Affiliates benefit from advanced reporting dashboards, multilingual marketing tools, and global coverage across high-performing GEOs like Europe, LATAM, and CIS countries.
Key Highlights of 1win Partners:
| Pros | Cons |
| High RevShare and hybrid options | Limited exclusive promotions |
| Advanced affiliate dashboard | Requires consistent traffic volume |
888 Affiliates is one of the most recognized gambling affiliate programs in the industry, covering casino, poker, and sports betting verticals. With up to 40% RevShare and hybrid deals, it’s trusted by affiliates worldwide. Their strong brand reputation, localized offers, and marketing assets make it a top choice for affiliates seeking reliability and high conversion rates.
Key Highlights of 888 Affiliates:
| Pros | Cons |
| Trusted, regulated brand | CPA deals limited to select GEOs |
| Multiple verticals under one program | Strict compliance rules |
Bet365 is a household name in sports betting and casino gaming, making its affiliate program a top choice for affiliates worldwide. With 25–50% RevShare and CPA/hybrid deals available upon request, Bet365 offers robust tracking, multilingual creatives, and industry-leading retention rates, ensuring affiliates maximize lifetime earnings.
Key Highlights of Bet365 Affiliates:
| Pros | Cons |
| High commissions with strong retention | Limited marketing formats |
| Global reach with Tier 1 dominance | Slow approvals for some affiliates |
Betway Partners powers the affiliate program for one of the most trusted gambling brands globally. Offering up to 40% RevShare, Betway ensures affiliates benefit from strong player retention and compliance in regulated markets. The platform also provides advanced analytics and creative support for optimal campaign performance.
Key Highlights of Betway Partners:
| Pros | Cons |
| Reliable payments and tracking | GEO restrictions in some regions |
| Dedicated account managers | No frequent CPA promos |
1xBet Partners is one of the best gambling affiliate programs for global traffic, offering high RevShare and CPA payouts. Affiliates benefit from real-time reporting, diverse marketing materials, and multiple GEO targeting options. With up to 40% RevShare and flexible payment terms, this program suits both beginner and experienced marketers.
Key Highlights of 1xBet Partners:
| Pros | Cons |
| CPA, RevShare, and hybrid options | Strict anti-fraud checks |
| Fast, flexible payouts | Some regions restricted |
5K Betting System Affiliates is ideal for affiliates promoting sports betting and gambling systems. With up to 50% RevShare or CPA options, it caters to affiliates seeking diverse commission structures. Its intuitive dashboard and multiple payment methods make it a convenient choice for scaling.
Key Highlights of 5K Betting System Affiliates:
| Pros | Cons |
| High RevShare | Limited GEO coverage |
| Easy sign-up and dashboard | Not suitable for casino-focused affiliates |
Betfair is one of the leading sports betting brands globally, and its affiliate program offers up to 50% RevShare with excellent retention. It’s especially strong in regulated markets like the UK and Europe, making it a go-to choice for affiliates targeting sports bettors.
Key Highlights of Betfair Affiliate Program:
| Pros | Cons |
| Leading sportsbook brand | Competitive niche |
| Great retention and trusted name | Limited hybrid options |
K8 Partners runs a strong affiliate program for online casinos and betting platforms, offering up to 50% RevShare. Affiliates gain access to professional marketing resources, dedicated account managers, and timely payouts. K8 is best for affiliates focusing on high-value casino players.
Key Highlights of K8 Partners:
| Pros | Cons |
| High-paying RevShare model | Limited verticals outside casino |
| Responsive affiliate support | GEO-restricted promos |
LVBet Partners offers up to 40% RevShare with CPA and hybrid options for affiliates. Its program focuses on casinos and sports betting, with attractive bonuses for players and strong retention rates. LVBet is a reliable choice for affiliates targeting European audiences.
Key Highlights of LVBet Partners:
| Pros | Cons |
| Flexible commission models | Limited outside EU |
| Strong player bonuses | Approval process can be slow |
Rootz Affiliates manages multiple premium casino brands, making it a great option for affiliates looking to diversify. Offering 25–40% RevShare, this program provides advanced analytics, multilingual support, and robust payment options for affiliates worldwide.
Key Highlights of Rootz Affiliates:
| Pros | Cons |
| Multiple casino brands under one program | Primarily casino-focused |
| Reliable payments and strong support | No sportsbook offers |
BitStarz Affiliates is one of the leading crypto gambling affiliate programs, designed for affiliates targeting cryptocurrency users. The program offers up to 40% RevShare, lifetime recurring revenue, and quick payouts in Bitcoin. Affiliates benefit from multilingual banners, advanced tracking tools, and a trusted brand with global reach. With high player retention and instant withdrawals for users, BitStarz stands out as an excellent choice for casino and crypto-focused affiliates.
Key Highlights of BitStarz Affiliates:
| Pros | Cons |
| High commissions and crypto payouts | Limited to casino vertical |
| Strong global brand presence | Requires crypto-friendly audience |
FavBet Affiliates is a well-established gambling affiliate program focused on sports betting and casino markets, especially in CIS and European GEOs. Offering up to 35% RevShare, this program provides localized content, multilingual creatives, and a responsive affiliate dashboard. FavBet ensures excellent retention with attractive promotions for players and offers flexible payment options. Affiliates targeting regulated markets will appreciate FavBet’s strong brand reputation and competitive commission structure.
Key Highlights of FavBet Affiliates:
| Pros | Cons |
| Strong retention rates | Limited global coverage |
| Responsive support | No hybrid models promoted |
Harrys Partners is an exclusive online casino affiliate program offering up to 50% RevShare and recurring lifetime commissions. Designed for affiliates focused on high-value casino players, it provides advanced tracking dashboards, multilingual marketing resources, and responsive support. Harrys Partners stands out for its fast payments, strong player retention strategies, and performance-based incentives, making it a reliable choice for affiliates who want consistent earnings and top-tier conversions.
Key Highlights of Harrys Partners:
| Pros | Cons |
| High RevShare potential | Primarily casino-focused |
| Dedicated affiliate managers | Limited vertical flexibility |
Aff.Republic is a versatile gambling affiliate network that connects affiliates with multiple casino and sportsbook brands under one platform. This program offers flexible deals including RevShare, CPA, and hybrid models, advanced reporting tools, and creative resources for different GEOs. With a dedicated support team and localized promotions, Aff.Republic is perfect for affiliates who want to manage multiple brands, test offers quickly, and scale campaigns across international markets.
Key Highlights of Aff.Republic:
| Pros | Cons |
| Access to multiple premium brands | Complex platform for beginners |
| Flexible commission models | GEO-specific restrictions |
Aff.House powers VipSlotClub, offering premium casino affiliate opportunities. With up to 40% RevShare, real-time tracking, and multilingual creatives, this program caters to affiliates seeking casino-specific deals in Europe and LATAM regions. It also provides timely payouts, performance monitoring tools, and customized creatives for high-converting campaigns. Aff.House is perfect for affiliates looking for strong partnerships in the casino vertical.
Key Highlights of Aff.House:
| Pros | Cons |
| Premium casino brands | Limited outside casino vertical |
| Localized marketing tools | No CPA model advertised |
Casino Portugal Affiliates specializes in regulated gambling markets and targets Portuguese-speaking players. With RevShare rates up to 40%, this program offers strict compliance with European gaming laws, ensuring affiliates work with a trusted and licensed operator. Affiliates benefit from localized creatives, advanced reporting dashboards, and solid retention strategies. This program is ideal for affiliates targeting Tier 1 European markets and looking for a reliable, long-term gambling partner.
Key Highlights of Casino Portugal Affiliates:
| Pros | Cons |
| Strong compliance and trust | Limited to Portuguese market |
| Great for regulated GEOs | No CPA options |
All British Affiliates powers the program for All British Casino, a trusted UK-based gambling brand. With RevShare commissions up to 40%, affiliates can monetize UK traffic effectively while enjoying UKGC-compliant operations. The program offers multilingual creatives, accurate real-time reporting, and strong retention strategies for British audiences. It is an excellent choice for affiliates focused on regulated markets and premium casino traffic.
Key Highlights of All British Affiliates:
| Pros | Cons |
| Trusted UKGC license | GEO-limited |
| Excellent retention rates | No CPA model |
AffArea Affiliates is a global gambling affiliate network offering a wide range of casino and betting brands with RevShare, CPA, and hybrid models. It’s designed for affiliates managing multi-GEO campaigns who want maximum flexibility. The program provides multilingual creatives, performance analytics, and multiple payment methods. AffArea is best for affiliates seeking to scale diverse traffic sources while maintaining competitive earnings across regulated and emerging gambling markets.
Key Highlights of AffArea Affiliates:
| Pros | Cons |
| Multiple brands under one account | Requires experienced affiliates |
| Flexible deals | Can be complex for beginners |
79 Affiliates is a performance-driven gambling affiliate program providing top casino and sportsbook offers with RevShare rates starting at 30%. It offers multilingual creatives, robust tracking, and easy-to-use dashboards. With reliable monthly payouts and strong conversion rates across several GEOs, 79 Affiliates is an excellent choice for affiliates targeting both Tier 1 and Tier 2 gambling markets while prioritizing flexibility and fast payments.
Key Highlights of 79 Affiliates:
| Pros | Cons |
| Flexible GEO targeting | Fewer unique features |
| Reliable payouts | Limited marketing resources |
EveryMatrix is a leading iGaming software provider offering affiliates access to multiple premium brands through its affiliate platform. It supports RevShare commissions up to 35–40%, hybrid deals, and detailed analytics for performance optimization. Affiliates benefit from compliance in regulated markets, multilingual creatives, and personalized support. EveryMatrix is best suited for affiliates managing large-scale campaigns and seeking long-term partnerships with reputable gambling operators.
Key Highlights of EveryMatrix Affiliate Platform:
| Pros | Cons |
| Access to multiple premium brands | Requires advanced affiliate experience |
| Strong analytics and compliance | Higher entry barrier |
CPARoll is a high-performance CPA network specializing in gambling and betting offers across 400+ GEOs. It offers flexible commission models, including CPA and hybrid deals, making it perfect for affiliates focused on fast payouts. With real-time tracking, advanced targeting options, and reliable support, CPARoll enables affiliates to scale campaigns quickly. Its broad market coverage makes it ideal for affiliates working in competitive, multi-vertical niches.
Key Highlights of CPARoll:
| Pros | Cons |
| Wide GEO coverage | Mostly CPA deals, no RevShare |
| Fast approvals and payouts | Competitive market |
PokerStars Partners is the official affiliate program for the world’s largest online poker platform. It offers up to 50% RevShare and exceptional player retention rates. Affiliates gain access to professional creatives, localized content, and advanced tracking systems. With global brand recognition, multiple verticals (poker, casino, sports), and compliance in regulated markets, PokerStars Partners is a premium choice for affiliates targeting high-value players.
Key Highlights of PokerStars Partners:
| Pros | Cons |
| Global poker brand | Highly competitive niche |
| High player retention | Requires compliance with strict GEO rules |
BetWinner Affiliates manages one of the fastest-growing gambling brands, offering RevShare up to 40% and CPA/hybrid deals. Known for its strong sportsbook and casino products, BetWinner supports multiple languages and payment options. Affiliates benefit from localized promotions, advanced analytics, and personal account managers, making it an excellent program for affiliates targeting emerging markets in Asia, Africa, and Latin America.
Key Highlights of BetWinner Affiliates:
| Pros | Cons |
| Global reach with emerging GEO focus | Some GEO restrictions apply |
| Flexible deals (RevShare + CPA) | Requires strong traffic sources |
Pin-Up Affiliates is a popular casino and sportsbook affiliate program offering up to 50% RevShare and hybrid deals. It stands out for its fast payouts, global reach, and strong brand reputation in both regulated and emerging markets. Affiliates receive high-quality creatives, real-time reporting tools, and access to multiple language options, making it a strong choice for affiliates seeking diversity and reliability.
Key Highlights of Pin-Up Affiliates:
| Pros | Cons |
| High commission rates | Limited exclusive bonuses |
| Strong brand recognition | Requires large traffic volume |
Betmaster Affiliates offers access to an international audience with its casino and sports betting platform. It provides RevShare, CPA, and hybrid deals with commissions that scale based on performance. Affiliates enjoy quick payments, dedicated managers, and strong conversion rates thanks to Betmaster’s user-friendly interface and diverse payment options for players. This program is ideal for affiliates seeking flexibility and reliable earnings.
Key Highlights of Betmaster Affiliates:
| Pros | Cons |
| Multiple commission models | Limited marketing tools |
| Dedicated affiliate support | No unique features for differentiation |
Joining a gambling affiliate program comes with significant advantages that make it one of the most rewarding niches in affiliate marketing:
Looking for other options outside of gambling? See our list of the best affiliate programs for beginners to compare models and pick the best starting point.
Starting in gambling affiliate marketing is simple. Follow these steps:
Step 1: Choose the Right Program
Select a reputable gambling affiliate network offering fair commissions, strong player retention, and robust support.
Step 2: Sign Up for the Program
Complete the registration form, provide your traffic sources, and get approval from the affiliate manager.
Step 3: Promote the Program Effectively
Use SEO content, social media, YouTube, email marketing, or paid ads to share your affiliate links and attract players.
Step 4: Track and Optimize
Monitor your campaign’s performance via affiliate dashboards. Optimize by testing creatives, targeting GEOs, and improving conversion funnels.
Boost your earnings with these proven tips:
Avoid these errors to ensure long-term success:
If you’re exploring other niches besides gambling, these affiliate programs also offer high commissions:
Gambling affiliate programs are among the most profitable and scalable opportunities in affiliate marketing. With attractive commission models, recurring income potential, and global reach, this niche offers exceptional earning potential for affiliates willing to put in the effort. Start by choosing a trusted program, building quality content, and optimizing campaigns for the best results.
Ready to dive into the gambling affiliate niche? Start monetizing today and turn your traffic into long-term passive income.
1. What is the best gambling affiliate program?
Top programs include Bet365 Affiliates, 888 Affiliates, and Betsson Group, offering high commissions and global coverage.
2. How do gambling affiliate programs pay?
Most programs pay via RevShare, CPA, or hybrid deals using methods like PayPal, Skrill, bank transfers, or crypto.
3. Is gambling affiliate marketing legal?
Yes, but legality depends on the target GEO. Always check local regulations before promoting gambling offers.
4. How much can I earn with gambling affiliate programs?
Earnings vary, but affiliates often make $200–$500 CPA per player or 25–50% lifetime revenue share.
5. Do I need a website to join gambling affiliate programs?
Not necessarily. You can promote offers via social media, forums, YouTube, and email marketing.
Olavivo is a premium performance marketing network designed to empower affiliates and advertisers worldwide. Whether you’re looking to monetize traffic or scale your brand, Olavivo offers:
Start your journey with Olavivo today and experience the difference of a partner that truly cares about your growth.
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Fresh marketing content and materials, trendy topics and good vibes.
Subscribe to the Olavivo blog and chill with us.
