Top 20 iGaming Affiliate Programs in 2025 for High Earnings

iGaming has evolved from a form of entertainment into one of the most profitable industries in the digital world. According to Hudson Reporter, the global online gambling market is projected to reach USD 674.7 billion by 2025, with a compound annual growth rate (CAGR) of 7.5%. This steady growth represents a unique opportunity for affiliates looking to monetize strategically. Whether you’re just starting out in affiliate marketing or are already an experienced pro, the iGaming industry offers generous commissions, recurring revenue models, and a rapidly expanding global audience.

As 2025 shapes up to be an increasingly competitive year, choosing the right affiliate programs—those that combine strong commission models with effective support—will be key to standing out. In this guide, we’ll explain how iGaming affiliate programs work, review the top platforms on the market, and help you find the best model to supercharge your affiliate strategy. If you’re new to the industry, consider learning the basics of getting started with affiliate marketing before diving into iGaming-specific strategies.”

What are iGaming Affiliate Programs?

iGaming affiliate programs are partnerships between gaming operators—such as online casinos, sports betting sites, or poker platforms—and affiliates who promote them. Affiliates earn commissions by directing traffic or new players to the operator’s website through unique tracking links. This form of digital marketing has become one of the most lucrative models in the online entertainment sector.

Affiliates can use websites, blogs, email lists, social media, or paid advertising to attract potential players. When these users register, deposit, or play, the affiliate receives a payout—often in the form of CPA (Cost Per Acquisition), RevShare (Revenue Share), or hybrid deals.

iGaming covers a wide range of niches, including:

• Online casinos
• Sports betting
• Poker and bingo
• eSports betting
• Fantasy sports

These programs are ideal for marketers with audiences interested in online gaming, betting, and digital entertainment.

How iGaming Affiliate Programs Work

iGaming affiliate programs follow a performance-based marketing structure. Here’s a simple breakdown of how they work:

1. Affiliate Registration: You sign up with an iGaming operator’s affiliate program or a dedicated affiliate network.
2. Access Marketing Tools: Once approved, you receive unique tracking links, banners, and promotional creatives.
3. Traffic Generation: You use your website, blog, YouTube channel, or social media to send traffic to the gaming operator using those tracking links.
4. Player Action: If a referred user registers, makes a deposit, or bets, the action is tracked via cookies or pixels.
5. Earn Commissions: You earn based on the affiliate model—CPA, RevShare, or hybrid—depending on the program agreement.

Most programs offer dashboards for real-time analytics, commission tracking, and promotional resources. Programs also vary by geographic targeting, player lifetime value, and promotional flexibility.

Some of the top affiliate platforms for digital creators also include opportunities in the iGaming space, offering flexibility and strong commission structures.”

Types of iGaming Affiliate Programs

iGaming affiliate programs come in multiple structures. Understanding these can help you choose the one best suited for your traffic and strategy:

1. Revenue Share (RevShare)

Affiliates earn a percentage of the net revenue generated by referred players. This model offers passive, recurring income.

• Pros: Long-term income, ideal for loyal player bases.
• Cons: Lower short-term earnings; affected by player churn.

2. CPA (Cost Per Acquisition)

You earn a one-time commission for every new depositing player (FDP).

• Pros: Immediate earnings, ideal for high-volume traffic.
• Cons: No recurring revenue; strict player quality checks.

3. Hybrid Deals

Combines RevShare and CPA for balanced income streams.

• Pros: Steady income + upfront payout.
• Cons: Requires solid player volume and quality.

4. Tiered Programs

Some networks offer increased commissions based on performance tiers (e.g., number of players/month).

• Pros: Higher commissions with better performance.
• Cons: May require consistent high traffic.

20 Popular iGaming Affiliate Programs in 2025

Explore top-performing iGaming affiliate programs in 2025, offering competitive commissions and reliable tracking—ideal for affiliate marketing in the iGaming industry.

Affiliate Program	Niche	Commission Rate	Cookie Duration
Bet365 Affiliate Program	Sports Betting, Casino	Up to 30% Rev Share	45 days
Pin-Up Partners	Casino, Sports Betting	Up to 50% Rev Share + CPA	30 days
PropellerAds	Ad Network / iGaming Ads	CPC, CPM, CPA (Variable)	Varies
Affilka by SOFTSWISS	iGaming Affiliate Software	Custom per client	Custom
SOFTSWISS Affiliate Platform	Multi-Brand Casino & Sports	Custom per client	Custom
AffPapa Affiliate Directory	Affiliate Directory / iGaming Offers	N/A	N/A
Casumo Affiliate Program	Casino, Sports Betting	Rev Share + Bonuses	30 days
Videoslots Affiliate Program	Online Casino	Rev Share + Loyalty Bonus	30 days
Gentoo Media (GiG)	Casino, Sportsbook Network	N/A	N/A
Adsterra	Traffic Network for iGaming	CPC, CPM	N/A
Clickadu	Traffic Network	CPC, CPM	N/A
Olavivo	iGaming, Gambling, Sports Betting	CPA, CPL, Hybrid	Custom
RichAds	Performance Ad Network	CPC, CPM	N/A
MyBid	Managed Ad Network	CPC, CPM	N/A
ExoClick	Ad Exchange	CPC, CPM	N/A
Zeropark	Ad Exchange / CPV Ads	CPV Model	N/A
EveryMatrix Affiliate Suite	iGaming Affiliate Software	Custom pricing	Custom
LeoVegas Affiliates	Casino, Live Dealer, Sports	Up to 40% Rev Share + CPA	30 days
3SNET	Casino, Sports Betting Offers	CPA, CPL, Hybrid	N/A

20 Popular iGaming Affiliate Programs in 2025

A curated list of top igaming affiliate program opportunities in 2025, showcasing platforms with industry-leading commissions, strong support, and effective traffic-driving tools.

1. Bet365 Affiliate Program

Bet365 stands as a benchmark in iGaming affiliate marketing, offering up to 30% revenue share on net gaming profits for both casino and sportsbook referrals. As a globally recognized brand, Bet365 delivers trusted promotions and user experience, making conversions easier. Affiliates enjoy a creative-rich media suite and tiered commission structure. With strong brand familiarity and regular performance bonuses, it’s perfect for data-driven marketers seeking sustainable earnings across mature markets.

Key Highlights:

• Tiered rev‑share structure
• Dedicated marketing materials (banners, landing pages)
• Global coverage: UK, Europe, Americas
• Monthly performance incentives
• In-house tracking and payment dashboard

Pros	Cons
Fresh content monthly for traffic	Competitive entry threshold
Trusted brand reputation	Higher payout thresholds needed

2. Pin‑Up Partners

Pin‑Up Partners targets growth markets in Latin America and Eastern Europe, offering an industry-leading hybrid revenue model: up to 50% rev‑share plus $25–$50 CPA. Affiliates benefit from localized creatives, dedicated account managers, and flexible promotional methods including live casino and sports betting. Their geo-specific focus and mobile-optimized campaigns make them ideal for affiliates with regional traffic strategies seeking both recurring and upfront payouts.

Key Highlights:

• Up to 50% revenue share + CPA
• Local language banners & landing pages
• Optimized for mobile and live betting verticals
• Account manager support by region
• Affordable entry and scalable geo strategy

Pros	Cons
Generous revenue models	Limited global brand awareness
Strong regional customization	Quality varies by GEO

3. PropellerAds Network

PropellerAds isn’t a traditional affiliate program, but it’s a top-tier igaming traffic source, delivering over 12 billion impressions daily through pop‑unders, push, native, and in‑page ads. Equipped with AI-based fraud filters and SmartCPM bidding, it’s designed for high-volume campaign optimization. Affiliates can reach gamers globally across 195+ countries, making it a powerful tool for driving traffic to casino or sportsbook offers—especially in performance-driven campaigns.

Key Highlights:

• 12 billion+ daily impressions
• Pop‑under, push, native ads
• AI fraud detection & SmartCPM
• Global geo-coverage in 195+ countries
• Dashboard with real-time analytics

Pros	Cons
Enormous global reach	Requires budget for bidding
Advanced traffic filtering	Learning curve for campaign setup

4. Affilka by SOFTSWISS

Affilka is an advanced tracking and affiliate software solution developed by SOFTSWISS, specifically tailored for iGaming operators. It offers deep player-level reporting, multi-brand linking, and flexible payout features, including crypto-friendly options. Licensed in multiple European regions, Affilka ensures robust compliance and anti-fraud protections. It’s favored by large-scale affiliates and operators seeking enterprise-level infrastructure, accuracy, and transparency in performance tracking.

Key Highlights:

• Granular tracking per user and campaign
• Crypto & fiat payment flexibility
• Multi-brand affiliate management
• European licensing and EGR compliance
• Advanced anti-fraud & self-service tools

Pros	Cons
Enterprise-grade tracking features	Requires stronger technical setup
Crypto payments enabled	Better for large affiliates

5. SOFTSWISS Affiliate Platform

The SOFTSWISS Affiliate Platform powers multiple casino brands and sportsbooks with a professional-grade affiliate interface. Built for scalability and regulatory compliance, it offers tiered rev‑share, performance analytics, and rigorous anti-fraud measures. Regulated by Malta (MGA) and EGR standards, this solution profiles affiliates, helping them manage multiple partners seamlessly. It’s an ideal fit for marketers focused on long-term growth and revenue diversification under strict jurisdictional oversight.

Key Highlights:

• Tiered, performance-based revenue structures
• Centralized dashboard for multi-brand tracking
• Compliance with MGA, EGR, and GDPR
• Integrated anti-fraud mechanisms
• Regular payouts and support transparency

Pros	Cons
Partners with reputable brands	Rev-share tiers may vary
Strong anti-fraud and support	Better suited for established affiliates

6. AffPapa Affiliate Directory

AffPapa, launched by Gentoo Media, functions as a leading igaming affiliate directory connecting affiliates with over 150 licensed operators. Built on transparency and data-driven matching, AffPapa offers insights into program terms, commission levels, and market coverage. With €124M in revenue (2024) and Nasdaq listing, it’s a powerful resource for affiliates exploring new programs and negotiating optimal deals—without wading through countless offer pages.

Key Highlights:

• Directory of 150+ iGaming offers
• Comprehensive revenue and geo metrics
• Public Nasdaq-listed accountability
• Affiliate matchmaking and program filters
• Region-specific operator insights

Pros	Cons
Diverse offers across verticals	Higher competition for top brands
Transparent performance metrics	Some regions restricted

7. Casumo Affiliate Program

Casumo delivers a modern and user-centric iGaming affiliate experience, with strong rev‑share deals and performance bonuses tied to casino and sportsbook conversions. As a Malta-licensed operator, Casumo emphasizes design, gamification, and player loyalty. Affiliates value its simplified reporting, multilingual marketing assets, and active presence in regulated European markets—a strong option for content creators focused on engaging and trust-based promotions.

Key Highlights:

• Rev‑share + performance bonus incentives
• Gamified assets and storytelling creatives
• Licensed EU operations (Malta, UK)
• Multi-language landing pages
• Transparent monthly affiliate reporting

Pros	Cons
Strong regulated-market presence	Niche brand compared to giants
Creative bonuses available	Limited global visibility

8. Videoslots Affiliate Program

Videoslots is a respected Maltese casino with a strong focus on player retention and responsible gaming. Its affiliate program offers straightforward rev‑share deals plus bonuses for long-term player engagement. With a reputation for fair play and licensing across regulated markets, Videoslots appeals to affiliates prioritizing brand trust, player loyalty, and integrity in promotions. This makes it an excellent fit for review websites or content-driven channels.

Key Highlights:

• Rev‑share + loyalty-based incentives
• Reputation for responsible gaming
• Licensed in multiple jurisdictions
• Casual-games focused creatives
• Monthly transparent payments

Pros	Cons
High retention rates	Smaller brand vs. market giants
Regulated and credible	Payout structures less flexible

10. Adsterra

Adsterra is a high-performing traffic network ideal for iGaming affiliates focused on paid ad campaigns. With 1.7 billion weekly impressions across 248 countries, it supports pop‑under, push, banner, and native formats. Its Smart bidding, anti-AdBlock tech, and campaign optimization features make it a go-to source for scalable, geo-diverse traffic—especially for affiliates targeting short-term ROI with performance traffic.

Key Highlights:

• 1.7 billion weekly global impressions
• Multi-format ads (pop, push, native, banners)
• Anti-AdBlock and campaign bidding tech
• 24/7 campaign support & optimization tips
• Strong geo-targeting options

Pros	Cons
Massive global reach	Not a traditional affiliate program
Multiple ad formats	Requires ad spend to scale
Smart bidding & optimization	Learning curve for traffic shifts

11. Clickadu

Clickadu is a high-impact traffic network known for delivering over 6 billion daily impressions across 240+ geographies. With multi-format options like pop-under, push, in-page push, and video, it suits affiliates targeting iGaming offers at scale. Leveraging AI-based rotation and fraud protection, Clickadu simplifies campaign optimization. It is ideal for marketers who prioritize broad reach and performance efficiency—but note it works on a cost-per-click or cost-per-view basis rather than traditional revenue share.

Key Highlights:

• 6B+ daily impressions globally
• Supports pop-under, push, video, in-page push
• AI ad optimization & fraud filters
• Detailed analytics dashboard
• Flexible bidding strategies

Pros	Cons
Broad format & GEO coverage	Ad spend required upfront
Automated traffic optimization	Not strictly a revenue-share model
Fraud-protected traffic	Requires campaign setup skills

12. Olavivo

Olavivo is a premium performance marketing network designed to empower affiliates and advertisers worldwide. Specializing in iGaming, Sports Betting, Finance, and Crypto, Olavivo offers exclusive high-converting offers, advanced tracking tools, and personalized affiliate support. Whether you want to monetize high-quality traffic or scale your brand globally, Olavivo provides a trusted platform with the flexibility, transparency, and resources you need to succeed.

Key Highlights:

• Flexible CPA, CPL, and hybrid commission models
• Global GEO coverage with Tier 1 market expertise
• Exclusive offers with proven high ROI
• Reliable payments and transparent reporting
• Personalized affiliate support team

Pros	Cons
Exclusive high-ROI offers	Approval required for certain campaigns
Fast, reliable payouts	Competitive environment for top offers
Advanced tracking and analytics	Limited public offer details without sign-up

13. RichAds

RichAds is a powerful performance network delivering 5+ billion impressions daily through modern ad formats like Telegram ads, push, pop-under, and native banners. Its automated bidding logic and micro-bidding allow granular campaign control. With one-on-one account support and campaign tips, RichAds is built for affiliates wanting to scale performance marketing efforts—though it functions on ad spend rather than rev-share.

Key Highlights:

• 5B+ impressions/day
• Includes Telegram, push, native ad formats
• Automated and micro-bidding tools
• Dedicated support and real-time optimization
• Multi-geo targeting

Pros	Cons
Multi-format traffic	Requires ad investment
Advanced automation tools	Not a traditional rev-share affiliate program
Large global footprint	May need other monetization channels for ROI

14. MyBid

MyBid is a managed ad network offering popunder, push, banner, video, and native placements with 5 billion daily impressions. Known for its user-friendly setup, built-in creatives, and campaign specialists, MyBid makes performance marketing accessible to beginners and pros alike. With top-tier geo coverage and 24/7 manager support, it’s a smart choice for affiliates aiming to test and scale paid traffic without needing deep technical skills.

Key Highlights:

• 5B+ impressions daily
• Ready-made creatives and campaign support
• Formats: pop, banner, video, native
• Personalized account management
• Rapid campaign scaling setup

Pros	Cons
Simplified campaign setup	Requires ad spend
Low entry barrier for beginners	Not a traditional affiliate program
High global reach	Less customization than self-serve

15. ExoClick

ExoClick is a leading programmatic ad exchange in iGaming marketing, offering 8.5 billion daily impressions across 20+ formats—push, pop-under, in-stream, and RTB banners. Affiliates leverage SmartCPM and programmatic bidding, plus strict fraud filters. With real-time campaign monitoring, it provides granular audience targeting at scale. Best suited for affiliates with advertising budgets who are seeking performance-driven ROI.

Key Highlights:

• 8.5B impressions/day
• 20+ ad formats with SmartCPM
• Programmatic DSP integration
• Advanced campaign reporting
• Global reach with high fill rates

Pros	Cons
Huge format variety	Requires significant budget
Programmatic bidding support	Steeper learning curve
High fill rate worldwide	Setup complexity for novices

16. Zeropark

Zeropark offers a CPV-based ad exchange tailored to high-volume iGaming campaigns, delivering over 60 billion monthly impressions. With support for pop, domain redirect, and search ads, it allows granular source-level targeting. Real-time analytics and bid management make it ideal for affiliates needing detailed control and optimization—though the advanced interface requires technical proficiency and ad budgets high enough to support aggressive outreach.

Key Highlights:

• 60B+ monthly impressions
• Supports pop, domain, search ads
• Real-time performance analytics
• Source-level targeting capabilities
• CPV bid model

Pros	Cons
Massive traffic capacity	High entry cost
Detailed performance insights	Requires advanced optimization skills
CPV bidding model	Not for low-budget affiliates

17. Gentoo Media/AskGamblers

Gentoo Media—parent of AskGamblers—is a powerhouse in iGaming content and affiliate operations. With 150+ affiliate sites under its umbrella, it provides trustworthy player reviews and casino rankings to convert traffic effectively. Nasdaq-listed and fully regulated, Gentoo API integration streamlines referral tracking. This network is tailored to affiliates focused on content-driven marketing, SEO optimization, and comprehensive analytics, especially within regulated or scored market jurisdictions.

Key Highlights:

• Operates 150+ affiliate sites
• Nasdaq-listed transparency
• Review-driven conversion funnels
• Compliance and regulated geo focus
• API tracking & analytics suite

Pros	Cons
Strong brand trust and domains	Harder entry for small affiliates
High transparency and compliance	Commission levels vary

18. EveryMatrix Affiliate Suite

EveryMatrix’s Affiliate Suite is a modular, API-centric system designed for cross-brand iGaming promotion. Affiliates gain access to powerful CRM tools, real-time analytics, and campaign-level tracking. With licensing in Europe and Latin America, plus flexible payout models, it caters to professional affiliates and operators. It’s perfect for performance marketers building multi-market campaigns with tight integrations and data-driven optimization.

Key Highlights:

• API-first affiliate infrastructure
• Real-time analytics & CRM tools
• Cross-brand campaign management
• Licensed in multiple regions
• Customizable payout options

Pros	Cons
High-tech affiliate toolkit	More suited to operator partnerships
Global compliance & licensing	Interface complexity

19. LeoVegas Affiliates

LeoVegas Affiliates is a globally recognized program offering competitive rev-share up to 40% or high CPA compensation across casino, sportsbook, and live dealer verticals. Built on mobile-first design excellence and backed by responsive affiliate managers, this program emphasizes strong player acquisition and retention. With geo-targeted creatives, performance bonuses, and licensing in regulated markets such as the UK and Sweden, it fits affiliates focused on high-value traffic and compliance.

Key Highlights:

• Up to 40% rev-share or high CPA
• Optimized for mobile player acquisition
• Dedicated, geo-specific account support
• Performance bonus schemes
• Licensed across regulated landscapes

Pros	Cons
Strong brand recognition and trust	Can be competitive to qualify
Excellent mobile performance	Not available in all regulated markets
Localized assets and support from affiliate managers	Some markets capped on share/CPA

3SNET

3SNET is a leading iGaming affiliate marketing platform launched in 2016, specializing in gambling traffic and high-performing campaigns. The network partners with top-tier operators and offers affiliates access to over 1,000 direct offers, including casino and sportsbook deals. Designed for affiliates seeking flexibility and high payouts, 3SNET provides global coverage, diverse GEO targeting, and dedicated account management to optimize ROI and conversions.

Key Highlights:

• 1,000+ exclusive casino and sports betting offers
• Flexible commission models (CPA, CPL, Hybrid)
• Multi-GEO campaigns for global reach
• Dedicated affiliate managers and support
• Fast, reliable payouts

Pros	Cons
Large selection of exclusive offers	Requires active campaign management
Multi-GEO targeting opportunities	Not a traditional affiliate program
Flexible payout models	Minimum payout thresholds apply

Benefits of Joining an iGaming Affiliate Program

iGaming affiliate programs offer several benefits that make them especially attractive to digital marketers and content creators:

• High Commission Potential: Affiliates can earn up to $500 CPA or up to 50% in revenue share per referred player. This is significantly higher than in many other niches.
• Recurring Revenue Streams: With RevShare or hybrid models, you can build long-term passive income from loyal players.
• Flexible Monetization: Whether you focus on sports betting, online casinos, or eSports, there’s a niche and offer that fits your audience.
• Global Reach: iGaming is a massive international industry, offering geo-targeted campaigns across Europe, Latin America, and Asia.
• Dedicated Affiliate Support: Top programs provide account managers, promotional tools, real-time tracking, and performance insights to help affiliates succeed.

How to Become a Successful iGaming Affiliate

Success in iGaming affiliate marketing requires more than just posting links. Here are key strategies to thrive:

1. Choose Your Niche: Focus on a segment (e.g., crypto casinos, football betting, poker) to build authority.
2. Build a Trustworthy Platform: Create a blog, review site, or YouTube channel with high-quality content and SEO-optimized articles.
3. Leverage Paid Ads (Carefully): Many affiliates run PPC campaigns—but know your compliance rules first.
4. Use Analytics: Monitor traffic sources, conversions, and player value to refine your strategy. Knowing how to measure success in your affiliate campaigns is essential to identifying your most profitable iGaming partnerships
5. Stay Updated: The industry evolves fast. Follow trends, attend events (like iGB Affiliate), and keep improving your content.

Challenges in iGaming Affiliate Marketing

While lucrative, iGaming affiliate marketing also comes with specific challenges:

• Regulatory Restrictions: iGaming laws vary by country, and some markets are highly regulated or restricted.
• High Competition: Top affiliates dominate search rankings and paid ad spaces, making it tough for newcomers.
• Compliance Requirements: Affiliates must follow strict advertising guidelines or risk bans and lost earnings.
• Player Retention: Revenue Share models depend on players continuing to deposit—churn can reduce earnings.
• Tracking Disputes: Occasionally, discrepancies in reporting or player quality may lead to delayed or reduced payments.

Conclusion

iGaming affiliate programs remain one of the most profitable and scalable opportunities in affiliate marketing today. Whether you’re drawn to sports betting, online casinos, or poker, the potential to earn high commissions and build a recurring revenue stream is real, if you commit to quality, compliance, and consistency.

Ready to join a top-tier iGaming affiliate network?

Partner with Olavivo, a global performance marketing network designed for affiliates who want real results. Access high-converting offers, expert support, and a community that empowers growth. Join Olavivo today and elevate your affiliate game!

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