20 Best Sports Affiliate Programs in 2025

Few industries generate as much revenue worldwide as the sports industry. Between sporting goods and events, it’s estimated to be worth at least $614 billion (roughly what the U.S. spends on defense each year). This is clear proof that sports fans are more than willing to spend money, as long as they’re connected with the right products or services.

This opens up a huge window of opportunity for marketers looking for profitable sports affiliate programs to promote… and there are plenty of them! In this article, we’ve compiled a list of the 20 best sports affiliate programs to save you some time and effort. This way, you can start making money as soon as possible in this ever-growing market. Let’s get started!

Benefits of Sports Affiliate Marketing

Affiliate marketing in the sports niche offers major opportunities. The global sports industry is massive, with billions spent annually on equipment, apparel, and fan merchandise. Whether you’re targeting soccer fans, fitness junkies, or collectors, there’s room to grow. Here are some of the top reasons to join sports affiliate programs:

• High demand for sports gear, equipment, and apparel across multiple demographics
• Evergreen content opportunities related to health, fitness, and major sporting events
• Seasonal sales spikes (tournaments, holidays, and product launches)
• Great fit for influencers, bloggers, YouTubers, and TikTok creators
• Niche flexibility (e.g., football affiliate programs, baseball affiliate programs, etc.)
• Opportunities to build authority and recurring traffic around sports-focused content

List of 20 Highest Paying Sports Affiliate Programs

If you’re searching for the highest-paying sports affiliate programs in 2025, this table is your go-to resource. It features key details on commission rates, cookie durations, and payment methods, making it easier to compare and choose the right sports affiliate programs for your niche and audience.

Program Name	Commission Rate	Cookie Duration	Payment Methods
Leather Head Sports	10%	60 days	Not specified
Under Armour	5%	30 days	Awin (various options)
TaylorMade Golf	6%	30 days	Not specified
Gainful	$30 per sale	30 days	Not specified
Play Your Court	$15 per sale	90 days	Not specified
Mountain Hardwear	8%	21 days	Not specified
Sports Memorabilia	10%	30 days	Not specified
JumpSport	4%	30 days	Not specified
GoPro	5%	30 days	Commission Junction (various options)
X3 Bar	15%	45 days	Commission Junction (Payoneer, deposit, check)
Enigma Fishing	20%	90 days	Not specified
Vatic Pro	$5–$10 per sale	30 days	PayPal, Venmo, bank transfer, Cash App, credit
DICK’S Sporting Goods	2%	3 days	PayPal, wire, ACH, deposit, check
Love Fitness	10%	30 days	PayPal
Nike	15%	7 days	Payoneer, direct deposit, check
Nimble Activewear	5%	30 days	Payoneer, bank deposit
Lululemon	5%	30 days	ACH, Payoneer, SEPA, BACS
Mountain Hardwear Sweaty Betty	8%	21 days	Payoneer, direct deposit, check
Champs Sports	2%	3 days	Not specified
Fanatics	10%	7 days	CJ Affiliate (direct deposit, check, Payoneer)

20 Best Sports Affiliate Programs in 2025

If you’re looking to monetize your traffic with top-performing sports affiliate programs, this list has you covered. From high-ticket fitness gear to niche collectibles and apparel, these programs offer generous commissions, strong EPCs, and trusted brands—perfect for sports-focused content creators and affiliate marketers.

1. Leather Head Sports

Leather Head Sports offers one of the most unique sports affiliate programs available. Instead of generic equipment, affiliates can promote handcrafted vintage leather balls for football, baseball, basketball, and more. With an average order value of $165, the program taps into both collectors and sports fans alike. It’s a great niche for sports affiliate marketing programs focused on quality and craftsmanship.

• URL: Leather Head Sports affiliate program
• Commission: 10%
• Cookie Duration: 60 days
• High Conversions: Yes – Unique products with collectible appeal
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

2. Under Armour

Under Armour is one of the biggest names in the world of sports clothing, making it a solid pick for sports affiliate marketers. Their program pays a 5% commission through Awin, with a $100 average order value and a strong EPC of $55.52. It’s ideal for those targeting both athletes and fitness enthusiasts.

• URL: Under Armour affiliate program
• Commission: 5%
• Cookie Duration: 30 days
• High Conversions: Yes – Recognized global brand
• Recurring Revenue: No
• Promotional Resources: Available via Awin
• Flexible Payout Options: Via Awin

3. TaylorMade Golf

TaylorMade offers one of the top golf-related sports affiliate programs, with a 6% commission rate and an impressive EPC of $90.27. Their premium golf clubs are used by top athletes, and their high ticket prices mean affiliates can earn substantial commissions even with lower traffic volumes.

• URL: TaylorMade affiliate program
• Commission: 6%
• Cookie Duration: 30 days
• High Conversions: Yes – Trusted brand with loyal fans
• Recurring Revenue: No
• Promotional Resources: Likely available via affiliate network
• Flexible Payout Options: Not specified

4. Gainful

Gainful’s personalized protein powder makes it stand out in the sports affiliate marketing space. Affiliates earn $30 per sale and benefit from a clever quiz funnel that converts casual visitors into buyers. With an EPC of $176.80, this is one of the highest-earning programs for fitness-focused affiliates.

• URL: Gainful affiliate program
• Commission: $30 per sale
• Cookie Duration: 30 days
• High Conversions: Yes – Personalized quiz funnel
• Recurring Revenue: Not specified
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

5. Play Your Court

For affiliates targeting tennis lovers, Play Your Court is a goldmine. The company connects players with certified coaches in their area, offering a super practical service. While the $15 per sale commission may seem small, it’s balanced by a 90-day cookie and large potential market of over 18 million U.S. tennis players.

• URL: Play Your Court affiliate program
• Commission: $15 per sale
• Cookie Duration: 90 days
• High Conversions: Yes – Strong USP and large audience
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

6. Mountain Hardwear

Perfect for sports affiliate programs targeting outdoor and adventure audiences, Mountain Hardwear offers top-tier gear like tents, backpacks, and jackets. With an 8% commission and $140 AOV, affiliates earn solid commissions promoting to hikers, climbers, and survivalists.

• URL: Mountain Hardwear affiliate program
• Commission: 8%
• Cookie Duration: 21 days
• High Conversions: Medium – Niche audience
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

7. Sports Memorabilia

This is a dream program for anyone in the sports affiliate space. SportsMemorabilia.com gives affiliates access to a $5.4B market, offering everything from signed balls to jerseys with an average order value of $220.18. With a 10% commission and tons of product inventory, this is ideal for football and baseball affiliate programs.

• URL: Sports Memorabilia affiliate program
• Commission: 10%
• Cookie Duration: 30 days
• High Conversions: Yes – Authentic collectibles
• Recurring Revenue: No
• Promotional Resources: Extensive product feed
• Flexible Payout Options: Not specified

8. JumpSport

JumpSport sells high-quality trampolines for families and fitness lovers alike. The 4% commission may seem low, but a $519 average order value and year-round demand for gym trampolines make this one of the more profitable niche sports affiliate marketing programs.

• URL: JumpSport affiliate program
• Commission: 4%
• Cookie Duration: 30 days
• High Conversions: Yes – Strong demand in the fitness market
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

9. GoPro

GoPro is a must-have for any sports affiliate focused on action, adventure, or content creation. With an EPC of $81.56 and a 5% commission, it’s a trusted product that sells itself to thrill-seekers, athletes, and vloggers. It’s a great add-on for football or extreme sports affiliate sites.

• URL: GoPro affiliate program
• Commission: 5%
• Cookie Duration: 30 days
• High Conversions: Yes – Iconic brand, global appeal
• Recurring Revenue: No
• Promotional Resources: Available via Commission Junction
• Flexible Payout Options: Via CJ

10. X3 Bar

If you’re in the fitness or health niche, X3 Bar is one of the most profitable sports affiliate programs you can join. With a 15% commission and EPC close to $300, this high-ticket home gym product is perfect for affiliates targeting serious fitness enthusiasts through blogs, YouTube, or TikTok.

• URL: X3 Bar affiliate program (via CJ)
• Commission: 15%
• Cookie Duration: 45 days
• High Conversions: Yes – High-ticket, strong social proof
• Recurring Revenue: No
• Promotional Resources: Yes – Social proof and success stories
• Flexible Payout Options: Via Commission Junction

11. Enigma Fishing

Enigma Fishing runs one of the best niche sports affiliate programs in the fishing space. With 49 million anglers in the U.S. alone, there’s a huge market for quality rods and accessories. Affiliates earn a generous 20% commission, and with a $213+ AOV, this program is a hidden gem for sports affiliate marketers.

• URL: Enigma Fishing affiliate program
• Commission: 20%
• Cookie Duration: 90 days
• High Conversions: Yes – Large market and competitive pricing
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

12. Vatic Pro

Vatic Pro specializes in premium carbon fiber pickleball paddles, trusted by professional players across the USA. Their affiliate program offers fixed payouts of $5 or $10 per sale, depending on the product. Affiliates receive early access to new drops and personalized links—perfect for niche sports affiliate marketing programs targeting emerging sports.

• URL: Vatic Pro affiliate program
• Commission: $5–$10 per sale
• Cookie Duration: 30 days
• High Conversions: Yes – Trusted among pros
• Recurring Revenue: No
• Promotional Resources: Custom links, discounts, early launches
• Flexible Payout Options: PayPal, Venmo, bank transfer, Cash App, store credit

13. DICK’S Sporting Goods

DICK’S Sporting Goods is a household name in U.S. sports retail. While the 2% commission and 3-day cookies aren’t the most competitive, the massive product variety and brand recognition make it ideal for general sports affiliate sites. Weekly newsletters and banners help affiliates boost engagement and click-throughs.

• URL: DICK’S Sporting Goods affiliate program
• Commission: 2%
• Cookie Duration: 3 days
• High Conversions: Medium – Short cookie duration
• Recurring Revenue: No
• Promotional Resources: Banners, text links, newsletters
• Flexible Payout Options: PayPal, wire transfer, direct deposit, ACH, check

14. Love Fitness

Love Fitness blends Hawaiian-inspired fashion with activewear. Their affiliate program offers a 10% commission, exclusive new launches, and even rewards like gift cards and personal discounts. It’s ideal for niche fitness affiliate sites targeting women interested in stylish, feel-good workout gear.

• URL: Love Fitness affiliate program
• Commission: 10%
• Cookie Duration: 30 days
• High Conversions: Yes – Unique aesthetic and loyal customer base
• Recurring Revenue: No
• Promotional Resources: Exclusive launches, discount codes
• Flexible Payout Options: PayPal

15. Nike

Nike is one of the most recognized sports brands in the world. Their affiliate program offers a strong 15% commission, with a 7-day cookie. While the tracking window is short, the brand’s global trust and constant product drops give affiliates ample content to promote, especially in football affiliate programs.

• URL: Nike affiliate program
• Commission: 15%
• Cookie Duration: 7 days
• High Conversions: Yes – Worldwide brand recognition
• Recurring Revenue: No
• Promotional Resources: Banners, newsletters, product feed
• Flexible Payout Options: Payoneer, direct deposit, check

16. Nimble Activewear

Nimble Activewear offers performance-ready gear for women with clean aesthetics and ethical production. Their affiliate program pays 5% per sale with a $160 average order value. With regular product drops and seasonal campaigns, it’s a great fit for sports affiliate programs focused on yoga and women’s fitness.

• URL: Nimble Activewear affiliate program
• Commission: 5%
• Cookie Duration: 30 days
• High Conversions: Yes – Ethical, sustainable activewear
• Recurring Revenue: No
• Promotional Resources: Monthly campaigns, product launches
• Flexible Payout Options: Payoneer, bank deposit

17. Lululemon

Lululemon is a top-tier brand for performance apparel and community-driven fitness culture. Their affiliate program, managed via Awin, pays a 5% commission with a 30-day cookie. Partners gain early access to exclusive promotions and new collections, making it ideal for sports affiliate marketing programs with a lifestyle angle.

• URL: Lululemon affiliate program
• Commission: 5%
• Cookie Duration: 30 days
• High Conversions: Yes – Premium product and loyal customer base
• Recurring Revenue: No
• Promotional Resources: Events, promos, new product updates
• Flexible Payout Options: ACH, Payoneer, SEPA, BACS

18. Fanatics

Fanatics is one of the biggest online retailers for officially licensed sports merchandise, including NFL, NBA, MLB, NHL, and college teams. It’s a goldmine for sports affiliate marketers, especially those targeting fans of American sports. The program offers a wide product selection, regular promotions, and great seasonal spikes (like playoffs and holidays).

• URL: Fanatics affiliate program
• Commission Rate: 10%
• Cookie Duration: 7 days
• Payment Methods: Available via CJ Affiliate (direct deposit, check, Payoneer)
• Promotional Materials: Banners, product feeds, seasonal campaigns

19. Mountain Hardwear Sweaty Betty

This program combines the rugged outdoor appeal of Mountain Hardwear with Sweaty Betty’s stylish fitness apparel. With an 8% commission and a $140 AOV, affiliates can earn well by promoting to hikers, climbers, and athleisure lovers. Great for affiliate marketers in both adventure and fitness niches.

• URL: Mountain Hardwear affiliate program
• Commission: 8%
• Cookie Duration: 21 days
• High Conversions: Yes – Quality gear and loyal buyers
• Recurring Revenue: No
• Promotional Resources: Gift cards, coupons, updated data feed
• Flexible Payout Options: Payoneer, direct deposit, check

20. Champs Sports

Champs Sports, part of the Foot Locker brand, is a go-to retailer for athletic footwear and apparel. Their affiliate program offers a modest 2% commission and a short 3-day cookie. Still, their wide product range and strong brand recognition offer solid value for general sports affiliate programs.

• URL: Champs Sports affiliate program
• Commission: 2%
• Cookie Duration: 3 days
• High Conversions: Medium – Limited by cookie length
• Recurring Revenue: No
• Promotional Resources: Not specified
• Flexible Payout Options: Not specified

Pros and Cons of Sports Affiliate Marketing

Like any online business model, sports affiliate marketing has its ups and downs. Understanding both sides can help affiliate marketers set realistic expectations and create better strategies when promoting sports affiliate programs.

Pros

• Massive Market Demand: Millions of people buy sports gear, apparel, and accessories every year.
• Diverse Niche Options: From football affiliate programs to fitness, collectibles, and outdoor gear.
• Great for Content Creators: Perfect for influencers, bloggers, and YouTubers targeting sports fans.
• High Average Order Values: Many programs offer products with $100+ AOV, boosting your earnings.
• Seasonal Promotions: Major sports events drive traffic and increase conversion opportunities.

Cons

• High Competition: Popular niches like fitness and soccer are saturated with affiliate content.
• Short Cookie Durations: Some top programs only offer 3 to 7-day tracking windows.
• One-Time Commissions: Many products are not subscription-based, limiting recurring revenue.
• Seasonality: Off-season periods can result in lower traffic and sales.
• Brand Restrictions: Big brands may limit the use of certain keywords or advertising platforms.

How to Choose the Best Sports Affiliate Programs

With so many sports affiliate marketing programs out there, it’s crucial to pick the right ones for your brand and audience. Choosing wisely can make the difference between a passive stream of income and a wasted opportunity. Here’s what to look for when evaluating a program:

• Commission Rates: Look for programs that offer competitive payouts (10%+ is great, but even lower rates can work for high-ticket items).
• Cookie Duration: A longer cookie window gives your audience more time to make a purchase and still earn you a commission.
• Brand Reputation: Promote only trusted, well-known brands that offer high-quality products your audience will love.
• Conversion Rates & EPC: Programs with a strong EPC (earnings per click) often indicate high performance.
• Promotional Materials: The best programs offer creatives, banners, text links, and even email templates.
• Payment Methods & Frequency: Choose programs that offer flexible payout options (PayPal, bank transfer, etc.) with low thresholds.
• Alignment with Your Niche: Promote products your audience actually wants—whether that’s soccer balls, gym wear, or collectible memorabilia.

How to Make Money with Sports Affiliate Marketing

Earning with sports affiliate programs requires more than just dropping links. It’s about strategy, value, and consistency. Here’s how successful affiliates drive revenue:

• Start a Niche Blog or Website: Focus on a specific sport or category (e.g. “best baseball gloves” or “home gym equipment reviews”) to rank on Google.
• YouTube Product Reviews: Video content is huge—unboxing, tutorials, and comparisons are great ways to convert viewers.
• Build an Email List: Capture your visitors’ emails with lead magnets or exclusive discounts, and promote affiliate offers via newsletters.
• Engage in Online Communities: Share valuable content and affiliate links in Facebook groups, Reddit threads, and forums related to your sport.
• Run Paid Campaigns: If you’re experienced with paid traffic, consider promoting affiliate offers through Google Ads, Instagram, or Pinterest.
• Leverage TikTok & Reels: Short-form video content is dominating right now. Create entertaining content while recommending affiliate products.

Challenges in Sports Affiliate Marketing

While sports affiliate marketing has high earning potential, it’s not without its challenges. Here are a few obstacles to be aware of:

• Short Cookie Durations: Some of the biggest brands (like DICK’S or Champs Sports) offer cookies that last just 3 days, making conversions harder.
• High Competition: Popular niches like fitness apparel and sportswear are saturated, so you’ll need unique content to stand out.
• Seasonality: Sales can fluctuate based on sports seasons, holidays, or event cycles. Planning ahead is essential.
• Limited Recurring Revenue: Unlike SaaS or subscription models, many sports products are one-time purchases.
• Changing Trends: New sports rise in popularity quickly (e.g., pickleball), while others fade. Stay updated to keep your content relevant.

Conclusion

The sports niche offers endless possibilities for affiliate marketers who are ready to hustle and tap into a passionate global audience. From fitness gear to collectibles, the right programs can bring in steady income. Join Olavivo today and unlock exclusive sports affiliate campaigns that convert. Your affiliate journey starts now.

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